I used to work with someone who got really annoyed by people wearing band T-shirts without actually knowing the band. He saw it as false advertising. He felt that someone wearing, say, a Ramones t-shirt was suggesting they were part of the anti-establishment, working-class, rebellious punk subculture – when in fact, they were middle-class pop lovers who bought the t-shirt from Topshop without knowing who the Ramones were.
I thought about him this morning as I pulled on my jumper that said Blue sky. I chose it because it’s 100% merino wool, which is excellent for regulating my temperature as I oscillate between feeling the autumnal nip and wiping my peri-menopausal brow (it’s also sustainable, thank you very much). It made a bold declaration that the sky was blue, when in actual fact it was grey and about to pour. Perhaps people might pack away their waterproofs when they see me?
This jumper came from the M&S x Bella Freud range last winter. It was £49.50 – a bargain compared to Bella Freud’s usual £300 price tag. It was part of M&S’s strategy to appeal to a younger and wider audience, along with a super cool range by style queen Sienna Miller.
I went to M&S on our way back from the church baby and toddler group. It’s Friday, which means fancy snacks. You have to go through the women’s section to get to the food hall. I trotted through, but to my surprise, I wasn’t really tempted by anything. Bella or Sienna were not in the building. I did spot a collarless blazer that looked interesting, and it made me wonder whether I could turn mine inside out to create the same look.

Blue sky jumper, M&S x Bella Freud; trousers, Reiss; trainers, Nike; belt, Accessorize.